Coffee Fest has been celebrating coffee long before coffee was “hot”. In 1992, they gathered coffee professionals together in Seattle for their first consumer coffee festival. After several years of hosting thriving events, Coffee Fest turned its focus toward the specialty coffee, gourmet tea and alternative beverage industry and brought retailers, distributors and manufacturers together for its first retail trade show in 1998. With a mission to help attendees build and refine their specialty coffee businesses, they coupled a relevant educational program with a convivial trade show floor to create a successful show that serves as a touchstone for many in the specialty coffee industry. “The little coffee show that could” hosts three annual trade shows across all regions of the country. Coffee Fest remains the industry’s top-performing show, consistently providing retailers with relevant information to hone their business skills and up their bottom line.