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About Us

David Heilbrunn

President of Lifestyle Events Inc.


David Heilbrunn joined Festivals Inc., in February 1992. Over the past 17 years, he has been instrumental in event creation, production, sales, marketing, promotion, advertising, public relations, venue selection, contracts and staffing for the Coffee Fest Trade Show and many other company events.


To date he has helped produce 50 Coffee Fest Trade Shows around the country. Prior to Festivals Inc., David was one of five marketing representatives for the Tri-Cities Chinook C.B.A. franchise. As one fifth of the marketing team, he was responsible for producing more than 55 percent of all sales. Prior to that, Heilbrunn had spent seven successful years in sales and sales management with Tandy Corporation Radio Shack. His leadership produced sales gains in excess of 25 percent and increased profits more than 15 percent. He won the coveted leaders club diamond ring (Tandy’s most prestigious management award) and was ranked in the top 2 percent of 6000+ sales managers nationwide in annual percent increase of sales and profits.


Heilbrunn became the second youngest district manager in the 75-year history of Tandy Corporation. A graduate of Dale Carnegie Sales Management and Public Speaking, Tandy Corporation Sales Management, Tom Hopkins’ Champions Unlimited “How to Master the Art of Selling” and numerous professional and technical courses, David brings 25 years of success in sales, marketing and management to Lifestyle Events, Inc., where he is charged with overseeing all aspects of daily operations. His vision, dedication and entrepreneurial energy has helped brand Lifestyle Events as one of the savviest and most successful special events companies on domestic and international fronts.



Marni Heilbrunn

Vice President, Lifestyle Events, Inc.


Marni Heilbrunn joined the Festivals team in 1992 after a sales career in cosmetics. It’s a family affair for Marni who was drawn to Coffee Fest by her father, who created the company and show. Over the past 15 years Heilbrunn has been instrumental in the creation and production of Coffee Fest Trade Shows. Under her direction and management she has streamlined the registration process -- from Exhibitors to attendees pre show and on site. With some show’s attendance levels nearing 10,000 people, it’s no small feat.


A Los Angeles native, Heilbrunn has called Seattle home since 1972. When not tying together disparate details of Coffee Fest shows, she spends time hiking with her well-loved dog, Molly. Socializing with friends is high on her list of must-do after work activities, that and enjoying as much time as possible with her nieces.


Her coffee drink of choice? Double Tall Soy Latte.



Lee Anne Thibodeaux

Senior Event Coordinator


Lee Anne thought it was a temporary gig when she came to Coffee Fest to do some temp work in pre-registration. That was in 2004, and she is still here. Thibodeaux is now Senior Event Coordinator and works on attendee registration prior to and during the annual shows. She oversees all direct mailings and maintains and updates the extensive database.


Born and raised in Seattle, and many points in between, Thibodeaux and her husband have raised 4 children and have 7 grandchildren to show for it. That and a dog named Schmoopy. Outside of work, Thibodeaux likes to board an RV and hit the open road, or closer to home you will find her in her garden or engaging in miscellaneous arts and crafts, and sewing projects. She is also a member of the Red Hat Society.


Coffee drink she can’t do without? Double-Tall, Almond Latte.



Jacqueline Silverman

Accounting/Office Manager

Jacqueline Silverman is a Coffee Fest original – she was keeping the books for the then-fledgling show, traveling around the country juggling numbers, de-mystifying computers and assisting with registration. She moved to Oregon then to Connecticut, working as an accountant in different industries over the last 14 years. She finally returned to Washington and to the family-run business last year.

Jaqui calls upon her Accounting degree from the University of Puget Sound in Tacoma as well as a natural aptitude for learning new software to fulfill her job duties which includes number crunching, office management and “computer go-to person.”

It wasn’t just family ties that brought Jaqui back to Coffee Fest. Coffee was a draw as well. A true lover of coffee – hot and black, she looks forward to her morning cup. When feeling adventurous, Jaqui goes for a double shot of espresso with a dollop of whipped cream.



Tom Tate

Operations Manager

Tom Tate picked up a seasonal job with Festivals, Inc. working at the Taste of Tacoma show in 1994. He stretched his seasonal position into a 14-year career where today he takes on all the details of running a successful Coffee Fest as Operations Manager.

A carpenter for 25 years, Tate is handy with a hammer and a passel of other tools necessary when he coordinates everything from security to AV companies, water and electricity, and milk, water and ice needs for exhibitors – anything that falls under the purview of operations. He is also the go-to man for air travel and hotel arrangements and entertainment. He is also charged with gathering classroom surveys from Coffee Fest’s educational program and tabulating the input from attendees.

A Washington native, Tate headed south to California for more than two decades before returning home to the Evergreen State. He has three children and 6 grandchildren. When not working, Tate heads for the hills and sets up a tent for camping. He can also be found hiking in the Olympics or Cascades Mountains. At home, he is building things or relaxing in front of the television.

Give Tom his coffee French Press-ed -- hot, black, and sweet!