Coffee Fest Seattle 2012

Washington State Convention Center


September 21 - 23, 2012



Welcome to Coffee Fest Seattle 2012, where passionate coffee and tea professionals will learn skills, receive education and experience new products, alongside great networking.



What's on this page?

Event Information

Host Hotel

Latte Art Championship

* New Product Showcase - Exciting Changes

* NEW - Freshman Class Orientation
for first time Coffee Fest attendees


* Classes & Workshops

* Cafe Femenino Foundation
A Bid for Hope Silent Auction



Seattle Event Information

Washington State Convention Center
800 Convention Place
Seattle, WA 98101
Click here for Directions and Parking information

Central Link light rail serves Sea-Tac Airport; there are 11 stops between the airport and Westlake Station in downtown Seattle. The trip from the airport to downtown Seattle takes 37 minutes.
Click here for information about taking the train from the airport to downtown Seattle

Shuttle Express is offering special pricing for Coffee Fest. They are extending a 10% discount for private sedan/limo service and point-to-point charters.
Click here to quickly and easily book your trip.


Registration Information


Early Bird is $20 per person if registered by Tuesday, 8/28/2012. $30 per person after that. To register click "Register Now" here or on the button on the upper right of this page.


Onsite Registration Hours: Trade Show and educational Classes
Friday & Saturday: 7:00am to 4:30pm
Sunday: 7:30am to 3:30pm

Show Hours:
Exhibition Hours:
Friday & Saturday: 12:00pm to 5:00pm
Sunday: 12pm to 4:00pm

Educational Training
Friday & Saturday: 8:00am to 6:00pm
Sunday: 8:00am to 4:00pm
* Please note: No children under 13 including infants are admitted to Coffee Fest.

Official Hotels


Red Lion Hotel

1415 Fifth Avenue, Seattle, WA 98101
$169 for single & double occupancy. Cut off is September 4th, 2012.

Crowne Plaza

Seattle | Downtown
1113 Sixth Avenue, Seattle, WA 98101
$159 for single & double occupancy room. Cut off is September 6, 2012.

Availability is limited! To take advantage of these rates you can request travel arrangements while registering to attend the show through the "Travel Only" process on the travel page.

If you would like to reach the travel agent directly, contact Lynette of Travel Leaders between the hours of 8:30am to 5:30pm Pacific Time.
Toll Free Phone: 1-800-935-0123
Fax: 253-581-4555
International: 001-253-383-8000
Email: lynette@travelcenter4u.com


Coffee Fest Latte Art Championship


The Coffee Fest Latte Art Championships will take place September 21-23, 2012 at the Washington State Convention Center in Seattle. Interested competitors are encouraged to complete the application and submit to Coffee Fest with pictures of their best pours before the selection committee convenes to set the field for the September show. The deadline to apply is August 12, 2012.

The ultimate champion will earn a grand sum of $2,500. Second place pockets $1,000 and third place earns $500




Exciting changes for the Coffee Fest New Product Showcase


Getting to see the industries newest products is one of the reasons why retailers come to Coffee Fest show after show. Two new categories have been added to the Product Showcase. In addition to "New" Products, "Local" and "Featured" Products will be included. New Products have been released within the past eight months. Local Products are from vendors within 150 miles of Coffee Fest Seattle. Featured Products are special or outstanding products that a Coffee Fest Exhibitor is choosing to highlight throughout the show.

Also, the Best New Products will be judged by Coffee Fest attendees. The top three consumable and non-consumable New Products are chosen based on retailer appeal and innovation. We believe there is no one better qualified to understand innovation and retailer appeal than our attendees. The winning products will be announced and awarded at Coffee Fest on Friday, one half hour before the close of the show.

View the Product Showcase entries now



Matt Milletto - Vice President at Bellissimo Coffee Advisors


Bruce Milletto - President / CEO at Bellissimo Coffee Advisors
President at American Barista and Coffee School

NEW - Freshman Class Orientation


Coffee Fest Freshman Class Orientation has been designed specifically for the first-time Coffee Fest attendee. You will learn how to maximize your trade show experience and how to organize your many ideas so you can easily implement them when you get back to your business.

You will meet with Coffee Fest Hall of Fame members Bruce and Matt Milletto, who will guide you through all that Coffee Fest offers its attendees. Learn how to use the Show Guide, tips on walking the tradeshow, networking opportunities, and much more. You’ll also meet other first-time attendees and start your networking early.

Freshman Class Orientation is limited to 200 first-time Coffee Fest attendees. The session is free (included with your general admission) but pre-registration is required.

Complete class description here.

Freshman Class Orientation is made possible by the generous support and sponsorship of Bellissimo Coffee Advisors and The American Barista & Coffee School.







Coffee Fest Classes and Skill Building Workshops


There are too many amazing classes to mention here, but take a look at the list of classes and workshops designed to make you an expert in the specialty coffee industry. There are more than 45 FREE classes that are included with your registration for Coffee Fest Seattle. We also offer 30 workshops for the coffee professional who is looking for more. Workshops require an additional fee and seating is limited.

Check out our complete list here.




Cafe Femenino Bid for Hope Silent Auction





Coffee Fest Seattle 2012 is hosting the A Bid for Hope Silent Auction benefitting the Cafe Femenino Foundation.

Come make A Bid for Hope and help us fund grant requests that make a difference in the lives of women and their families in Coffee communities around the world!

For more information, "Like" the Cafe Femenino Foundation on Facebook or visit www.coffeecan.org



Coffee Fest Honored Sponsors














For information about becoming a sponsor for Coffee Fest Seattle 2012, contact David Heilbrunn at (425)295-3300 ext. 113