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Digital Marketing Success for Your Café

Digital Marketing Success for Your Café

Digital Marketing Success for Your Café
by Hannah Lain, Lotus Energy Drinks

Social Media tells your story through engagement, connection and word of mouth. How will new customers find you? Google is where people find information and discover new business.

 

What’s the Purpose of Social Media?

The purpose of social media is to tell your story, engage your audience, and connect with new customers. Here are a few tips to ensure your content is top-notch. Keep captions short and sweet. There is no need for excess wording, customers don’t want to spend five minutes reading. Second, use hashtags on Instagram. The hashtags are relevant in the Instagram algorithm, which is a free way to get more impressions on your content. Third, prompt people to act when you want. Do not let the audience guess, tell them what you want and how you want it. Be overly obvious. Shoot content for mobile devices. Statistics report 91% of people use mobile devices to access social networks. Finally, design videos with sound on and off. Content needs to tell the story with or without audio availability. This will diversify the content, setting you apart.

 

Grow with Hashtags

Hashtags are one of the most underrated social media tools. Using hashtags on Instagram posts and in comments is a way to gain traction on social media posts. Don’t be shy with the hashtags, use up to 30 on posts and 15 on stories.

Not all hashtags are made equal. Make sure to do your research on your hashtags in the Instagram App to ensure hashtags are relevant and purposeful. Take notes of banned hashtags, as they should not be used. Once a solid list of hashtags is created, be sure to save the list for future use. Go follow and engage with relevant hashtags to help increase your social media following.

Practical hashtags ideas for your coffee shop:

#coffeeshop #coffeelover #coffeetime #coffeeart #coffeegram #coffeeaddict #barista #baristalife #baristadaily #baristaskills #baristaproblems #drivethrucoffee #coffeestand #latte #latteart #coldbrew #chai #matcha #lotusenergydrinks #lotusenergylovers

 

Create Meaningful Content

Engage

Meaningful content shares a story. Now is the time to share your story with the audience. Show how you give back to the community. You can do this by being open with the audience to show authenticity, trust, and respect. Lastly, take people on a virtual tour. Showing behind-the-scenes content is a great way to show the realness of creating ‘picture perfect’ content.

 

Educate

How are you different? Tell the audience what makes your menu different. Remember to take people behind the scenes. This act makes people feel special and valued. Customers need to know what sets them apart. Don’t make it a guessing game, remember to be overly obvious.

 

Excite

Keep the audience engaged by announcing new products or services in fun ways on social media. Make sure to share promotions or sales. Be creative with the content to keep it exciting for consumers. Finally, engage in topics that matter to your community. Take a stand and speak up for the community you created.

 

Which Stories Matter Most to your Audience?

Inventories – What stories have been posted by friends and publishers?

Signals – Who posted this story?

Prediction - How likely are you to comment on this story?

Score – Relevancy score

 

6 Tips to Improve Newsfeed Distribution

  • Create meaningful content.
  • Publish frequently
  • Make posts timely
  • Credibility, trust, and relevancy
  • Respond and react to every comment
  • Have a strong internet connection

*Always remember to follow standards for safe, respectable behavior and avoid clickbait.

 

Google Business

Google Business is a free online profile that allows you to manage the way your business appears on Google Search and Maps.

Stand out on Google and reach more customers in 3 steps.

  • Claim – Create a Business Profile or manage an existing profile on Search and Map.
  • Personalize – Add hours of operations, photos, and other details to get discovered by customers near you.
  • Manage – Share updates, respond to reviews and connect with customers on Google.

 

Content Post Breakdown

There are different post types for content. Include what is new in-store, events happening and available offers to allow consumer awareness and engagement.

Many benefits go hand in hand with content posting on social media. Content posting allows you to directly communicate with local customers, improve customer experience with timely information, and promote sales, specials, events, news and offers. The ability to engage with customers is a central purpose for content creation.

Content should always be high quality. Avoid phone numbers, misspellings, grammatical errors, gimmicky characters, automated or distracting content. At a minimum, posts should be made once every 7 days. At a maximum, there should be no more than one post per day.

 

Responding to Reviews, Good and Bad

When responding to reviews, remember to be nice, but don’t get personal. Keep it short, sweet and to the point and remember to thank your reviewers. If you messed up, own it. Apologize when appropriate to reviews and remember to be nice, but not personal. Finally, be a friend, not a salesperson. People like likable people. You are here to do business, it’s okay to make friends along the way.

Responding to negative reviews can be tricky but are still to be handled appropriately and professionally. Remember never to share personal information or attack them personally. Self-reflect and investigate the reasons behind the negative review. Be honest and don’t be afraid to apologize when necessary. Show you are a real person by signing your name or initials in the response. Lastly, respond in a timely manner. Promptness, honesty and humility are respectable, remember you are human, and that’s a good thing.

 

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