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What's Coming to Coffee Fest in 2024

What's Coming to Coffee Fest in 2024

What's Coming to Coffee Fest in 2024
2024 brings a fresh aroma of opportunities and innovations at Coffee Fest. Join us as we unveil the exciting developments we've been brewing up. From interactive special features to cutting-edge education to new spaces on the exhibit hall floor, this is your front-row seat to Coffee Fest 2024.

2024 Special Features

The Market at Coffee Fest

The Market is the newest place to source wholesale retail and grab-and-go products for your coffee business. Source everything from gourmet foods and snack to branded merchandise, like mugs, tumblers, apparel, and accessories and more! 

Over 75% of Coffee Fest attendees were looking to source retail and grab-and-go products in 2023. This space is for you!



Barista Playground

The Barista Playground is a space dedicated to the barista community with the goal of increasing interactive and educational opportunities for baristas at Coffee Fest. We want to support the community outside of the Latte Art World Championship Open, adding a space for everyone from beginners to pros, where they can congregate, learn, and grow.

Sponsored by: Ghost Town Oats Logo Synesso Espresso Machines Logo



Mill City Roasting Education

Meet Mill City Roasters' Big Red Roast Rig! Located at the back of the exhibit show floor, you can learn from industry experts, whether you're looking to start your own roastery or add roasting to your existing coffee business. 

Sponsored by: Mill City Roasters Logo

Sample Sessions:

  • Coffee Roasting for Coffee Shop Owners
  • Sensory Skill Building: Taste the Roast Profile
  • Roastery Architecture: Designing Spaces that Scale
  • Coffee Roaster Engineering & Design


Cupping Corner

The Cupping Corner is an interactive booth where attendees can taste coffees from around the world, explore the process of cupping, and learn from each other while talking all things flavor. Dive into the world of exquisite coffee with local roasters, sharing not only their coffee but also their passion and expertise. Don't miss exclusive cupping demonstrations and competitions by Cafe Imports, open to all attendees. 

Sponsored by: Cafe Imports Logo

Sample Sessions:

  • Cafe Imports Featured Cuppings
  • Cafe Imports: How We Cup Interactive Demonstrations + Q&A
  • Tasting Competitions
  • Local Roast Takeovers


Business Building Essentials

Stop in, listen & brainstorm with other operators. These topics are designed to take your business from surviving to thriving!

Sponsored by: DCR Logo Barista Twenty Two Logo

Sample Sessions:

  • Start-up Essentials
  • Holistic Branding
  • The 411 on Signature Drinks
  • Avoiding Business Pitfalls
  • Hiring for a Dynamic Culture


All About the Education

There's a variety of ways to learn when you attend a Coffee Fest event. Take advantage of hours of education that will help you drive your business forward this year and beyond. Access learning through a variety of ways, like Paid Workshops, Free Seminars, and through sessions on the exhibit show floor. 

Coffee Fest 2024 Education Tracks
Business Operations Roasting & Green Coffee Skills Training

Discover innovative education through:

  • Paid Workshops: These limited-capacity workshops give you access to hands-on training with time to ask presenters questions to get clarity. These workshops require an additional investment ranging from $49 to $199.
  • Free Seminars: Over 50 hours of seminars and panel discussions come with your registered badge! Take these business-building principles from industry experts and others who've been where you are! First come, first served.
  • Conversation Corner: Hear something interesting as you walk by and want to tackle the topic? Pull up a chair and join the discussion with other business owners. First come, first served.


Which Ticket is Right for Me?

There are two types of tickets for Coffee Fest, a General Admission ticket and an All Access Pass. 

if you're attending Coffee Fest for the education, the All Access Pass is the most-cost effective 3 days of training and education!

General Admission Ticket: All Access Pass:
  • Access to exhibit hall on all show days
  • Access to 50+ hours of seminars and panel discussions for free
  • Workshops and trainings from $49 per class
  • Experience the Latte Art World Championship Open
  • Access to exhibit hall on all show days
  • Access to 120+ hours of education for free
  • Unlimited access to paid workshops for free
  • One Hands-On Barista Training, up to $109
  • Experience the Latte Art World Championship Open


Join Us at an Upcoming Coffee Fest


March 3-5, 2024

Javits Center



June 14 & 15, 2024

Ernest N. Morial Convention Center



August 25-27, 2024

Los Angeles Convention Center



October 11 & 12, 2024

Minneapolis Convention Center



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