Coffee Fest Webinars

Stay on top of all the trends and challenges facing your specialty coffee business today - including COVID recovery, leadership, ways to maximize profits, supply chain, drink trends and much more. Taught by industry-leading professionals who provide educational content that's practical and relevant to YOU!

Join us! Mondays from 1:00PM - 2:00PM, EST

July 20

(Re)Building Your Team

Jeremy Lyman, Birch Coffee

WATCH REPLAY

July 27

Negotiating with Landlords

Dale Willerton, The Lease Coach

watch replay 

August 3

Creating Resiliency: Establishing a New
Normal in the Changing Coffee Retail

Chris Deferio, Keys to the Shop Podcast

watch replay 

August 10

Supply Chain

Ever Meister, Cafe Imports

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August 17

Cutting-Edge Specialty Drink Trends

Anna Gutierrez, Barista 22

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August 24

No Webinar this week

August 31

Coffee Catering

Rob Betesh, French Press Coffee Roasters

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September 7

Labor Day - No Webinar

September 14

Mobile Coffee: Finding New Markets

Rob Betesh, French Press Coffee Roasters

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September 21

Navigating the COVID-19 Crisis

Michael Ryan, Threadbare Coffee Company

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(Re)Building Your Team

Monday, July 20, 2020

1:00 pm – 2:00 pm EST

Over the last few months, so many of us have experienced circumstances no one could have ever imagined, and with it has come many decisions we never thought we would have to make. Our crew is the backbone of our business and ensuring their comfort and safety is of the utmost importance. In this class we will discuss training new hires and bringing back core team members. How to train and retrain and how to determine the needs for your stores during this very precarious time. 

Presenter: Jeremy Lyman, Co-Founder, Birch Coffee

WATCH THE REPLAY

Sponsored by 

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Monday, July 27, 2020

1:00 pm – 2:00 pm EST

Negotiating with Landlords

Has your coffee shop revenue declined while your rent has stayed the same or even increased thanks to the coronavirus pandemic? Learn how to negotiate with your landlord for Pandemic Rent Assistance. Don’t settle for rent deferrals – you need a rent abatement. Find out how to negotiate a mid-term rent reduction or lease renewal rent reduction right now. Landlords all over America are reducing commercial rents – but it's not as simple as just asking. Don’t get stuck with a rent increase when your lease renewal comes up.

Presenter: Dale Willerton, Founder, The Lease Coach

watch the replay 


Monday, August 3, 2020

1:00PM - 2:00 PM EST

Creating Resiliency: Establishing a New Normal in the Changing Landscape of Coffee Retail

The landscape of coffee retail has been forever changed. The old way has gone, and a new normal is being established right now. How will your business respond to the inevitable changes? It is more important than ever to invest in creating a strong and agile business that is deeply rooted in unshakable values. In this webinar we will be talking about how the world of coffee is changing, and give you methods, tools, and insights that will help you navigate the future and prepare your business to create a strong and promising foundation that will thrive in the new normal.

Presenter: Chris DeFerio, Host/Producer/Consultant, Keys to the Shop

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Monday, August 10, 2020

1:00 pm – 2:00 pm EST

Supply Chain

This hour-long seminar provides an overview of the coffee supply stream, detailing the role and responsibilities of several key actors in coffee's journey from the farm to your customer. We will not only examine the ways that coffee gets from point A to point B, but also explore several different green-coffee-buying strategies and methodologies, contract terms, and questions to ask yourself before placing your first (or hundredth) order. This is a must-attend for anyone thinking about starting a coffee-roasting operation or efficiently and sustainably buying green coffee.

Presenter: Ever Meister, Managing Editor, Café Imports

watch the replay 

Sponsored By

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Monday, August 17, 2020

1:00 pm – 2:00 pm EST

Cutting-Edge Specialty Drink Trends

Stay ahead of your competition on consumer and beverage trends for 2020. This session will dive into the largest specialty coffee consuming demographics and how to market to what your customers want.

Presenter: Anna Gutierrez, Director of Brand Development, Barista 22

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Monday, August 31, 2020

1:00 pm – 2:00 pm EST

Coffee Catering

Looking for alternative ways to reach your customers?  Coffee catering may be a good solution for your company.  Learn more about opportunities to broaden your reach by supplying coffee for different events and gatherings.  We'll look at a strategic planning for coffee catering as well as steps to get started.

Presenter: Rob Betesh, Owner, French Press Coffee Roasters

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Monday, September 14, 2020

1:00 pm – 2:00 pm EST

Mobile Coffee: Finding New Markets

Mobile Coffee is an exciting new way to reach your customers but It takes a lot of preparation and passion to get it right.  Hear how you can expand your customer base and build sales during slow times.  From the owners of The French Press Coffee Roasters Mobile Coffee Unit, you will learn how to get started and the secrets of running a mobile company.

Presenter: Rob Betesh, Owner, French Press Coffee Roasters

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Monday, September 21, 2020

1:00 pm - 2:00 pm, EST

Navigating the COVID-19 Crisis

Knowing how to navigate a crisis is complex, both personally and professionally. Making it through and ensuring your business survives often seems to involve choosing between options that are bad and worse. An industry veteran with over a decade of retail operations experience, Michael Ryan applies timeless principles to the current COVID-19 pandemic. Armed with these seven time-tested tactics, you can return to your life and business ready to not only survive the impact of Coronavirus, but come out stronger on the other side, both as an individual and as a company.

Presenter: Michael Ryan, Threadbare Coffee Company

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We love aligning ourselves with Coffee Fest -- I think the way they are running things, incorporating new and fresh ideas and activities, and continuing to listen to your community is working better than ever...

Sarah Allen - Barista Magazine