Your brand is more than just a logo - it’s the personality, story, and experience that keep customers coming back. In this panel, industry experts will dive into what makes a coffee brand truly memorable, from authentic storytelling to design and customer experience. Whether you're starting from scratch or refining your existing brand, you’ll get fresh insights and practical strategies to build something that resonates.

What You’ll Learn:

• Find Your Brand’s Identity – Define what makes your business unique and unforgettable.
• Tell a Story That Sticks – Use authenticity and storytelling to create strong customer connections.
• Create a Visual & Experiential Impact – From packaging to ambiance, craft an experience that speaks for itself.
• Build a Loyal Community – Turn customers into raving fans who keep coming back.

Leave with actionable ideas to shape a brand that stands out - and sticks with people long after their last sip.

This is a free session included with your general admission.