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How to Connect with Today’s Digital-First Customer: Marketing, Loyalty & Growth Strategies

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How to Connect with Today’s Digital-First Customer: Marketing, Loyalty & Growth Strategies

SEM70NY
March 23, 2025
1A01

Today’s coffee consumers are more connected, informed, and digital-first than ever before. How can your coffee business attract, engage, and retain them? Join Driftaway Coffee founders Anu Menon and Suyog Mody as they share insights from a decade of direct-to-consumer success, having served over 120,000 customers. Learn proven strategies to grow your online revenue channel in a way that is both sustainable and meaningful.

Key Takeaways:

  • Finding Your Audience – Discover effective digital marketing strategies to attract the right customers.
  • Driving Engagement – Learn how education, storytelling, and content can build lasting relationships.
  • Building Loyalty – Explore retention tactics that turn one-time buyers into lifelong customers.

This is a free session included in your general admission.

Speakers
Suyog Mody - Driftaway Coffee
Anu Menon - Driftaway Coffee

Levels

Suitable for All Experience Levels

Fee

FREE

Language

English

Who is this session for?

Suitable for all experience levels, particularly coffee shop owners and managers. Ideal for those looking to attract, engage, and retain digital-first customers through effective marketing, loyalty strategies, and online revenue growth.
View all Coffee Fest New York 2025 Schedule