Building a brand? Protecting it is just as important! This session will guide you through the essential steps to safeguard your brand’s identity and assets from the start.

In this session, we’ll cover practical, actionable steps for establishing a strong foundation for your intellectual property. You’ll learn why trademark clearance searches are crucial to ensuring your business name and logo are uniquely yours and how trademark and copyright registrations provide legal protections for your most valuable assets. Whether it's your shop name, logo, or signature products, registering your intellectual property secures your brand’s identity.

We’ll also dive into strategies for defending your IP if others try to copy your work. Learn about your options for addressing infringement and how to protect your brand’s reputation and value in licensing agreements with third parties. By the end of this session, you’ll have a solid grasp of how to protect your intellectual property, making your business more resilient as it grows.

This is a free session included in your general admission. 

Looking to secure your business’s long-term success?
Pair this session with:

Protecting Your A**ets: Assessing and Managing Risk: Ensure your shop is covered against unexpected risks with a solid insurance and liability strategy.

How to Franchise Your Coffee Brand: Learn how to extend your brand while maintaining control over your intellectual property.