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Growing Your Roasting Business

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Growing Your Roasting Business

WOR44CHI
June 13, 2026
Roasting Hub

Growing Your Roasting Business is a focused workshop for roasters ready to move from survival mode to sustainable growth. This session breaks down the core revenue streams available to roasting businesses, from wholesale and retail to private label sales, while exploring how to activate your brand and convert attention into revenue.

Attendees will learn what scaling up really looks like, including when to invest in larger equipment, expanded facilities, and production staff, as well as how to streamline operations through effective website strategy, social media use, and efficient order fulfillment systems to support long-term growth. 

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite. 

Note: This session is on the show floor before hall opening. Please wait by the "Meet Here for Education" sign near registration to be escorted past security. 

PRESENTED BY

 

Speakers
Lauren Lathrop, Director of Education - Mill City Roasters
Mill City Roasters - Mill City Roasters

Free with Gold Pass?

YES

Early Bird Fee

$99

Fee

$119

Levels

Beginner Coffee Professional

Language

English

Who is this session for?

Suitable for beginner coffee professionals and aspiring roasters in the roasting segment. Ideal for those seeking foundational production roasting skills, equipment knowledge, and green coffee sourcing basics to build consistency and confidence
View all Coffee Fest Chicago 2026 Schedule