Today’s coffee consumers expect more than great flavor - they’re looking for brands that stand for people, planet, and purpose.

This workshop is built for small roasters who want to integrate ethical sourcing into their business model in a way that is both values driven and financially sustainable.

Key Takeaways:

• Producer Partnerships: Learn how to establish and maintain sourcing relationships that are mutually beneficial and grounded in transparency.
• Storytelling with Purpose: Explore best practices for communicating your sourcing story to deepen customer loyalty and brand connection.
• Supplier Selection: Discover how to vet and choose suppliers who align with your quality standards, ethical values, and long-term goals.
• Case Study - Quantum Seeds: See how one company roasts at origin to return value and creative agency to producers, while strengthening community-based supply chains.

Attendees will gain a clear framework for ethical sourcing that enhances product quality, builds brand trust, and creates lasting impact for origin communities.

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.