Developing a Profitable Catering Business From Your Cafe

Catering allows coffee businesses to unlock substantial new revenue, attract repeat group accounts, and expand reach across the local community - without adding seats to the café floor. Tailored for café owners, operators, and managers, this practical session breaks down how to transform occasional large orders into a scalable, high-margin sales channel. Led by retail growth strategist Corey Will, this roadmap demonstrates how to align convenience and premium presentation to meet modern corporate and community catering demands.

Key Topics Covered:

• Strategic Planning & Goal Setting: Define clear ownership, establish weekly order targets, and bundle high-margin core packages - such as interactive cold brew bars and breakfast bundles - rather than relying on complicated menus.
• High-Impact In-Store Merchandising: Build visual displays that pass the “five-second test” to inform guests who you cater to, what is included, and how to place seamless orders.
• Local Outreach That Converts: Identify recurring high-volume accounts within a 1-to-2-mile radius - including offices, schools, and healthcare facilities - and establish a sustainable outreach rhythm.
• Frictionless Operational Execution: Eliminate production bottlenecks during rush hours by standardizing prep, staging complete service kits, and implementing speed-fill packaging solutions.
• Systematic Guest Retention: Implement structured post-order follow-ups to turn one-time orders into a calendar of recurring, year-round corporate and community business.

Attendees will leave with an actionable 30-day implementation challenge, standard operational checklists, and practical strategies to launch or scale a repeatable catering operation.

This is a free session included in your general admission.

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