The new era of latte art competition began in Los Angeles 2025, and continues in New York 2026. As the second Official Competition under the updated format, this high-stakes event will feature 64 elite baristas who’ve earned their place through Qualifiers or by direct invitation. Competitors will showcase their skills in free-pour latte art as they advance through a full bracket, aiming for the title and a $6,000 grand prize.

NEW Official Competition Format:

🎯 64-Competitor Bracket – The traditional full-format competition returns for NY with a fierce lineup of top-tier talent
💪 Qualified & Invited Competitors – The top 3 from the Qualifier in Orlando plus those selected for the bracket by our Head Judge (read more about our blind process for applications here)
👀 Expert Judging Panel – Latte art will be evaluated on contrast, symmetry, balance, and creativity

Prize Pool:

🥇 1st Place – $6,000
🥈 2nd Place – $2,500
🥉 3rd Place – $1,500

Whether you're one of the 64 competitors or a fan of coffee craftsmanship, this is the premiere event to witness next-level latte art. Join us in Los Angeles to kick off the new format with unmatched energy, skill, and community.