Coffee shops don't need fame, they need familiarity.

In this session, we'll strip away the marketing jargon and focus on what actually works, both in your store and on your screen. We'll cover what a brand really means beyond a logo, real in-store tactics that build loyalty, and why chasing virality is often the wrong goal for a local business. You'll learn the difference between a personal and business social account, what kind of content actually performs for coffee shops, and a few honest, low-tech ways to measure success. You'll leave with practical ideas you can put into action right away.

*Additional fee required. Pre-register before it sells out by adding it to your badge online or onsite. Get this class for free by registering for a Gold Pass. Already have a General Admission pass? Email info@coffeefest.com to upgrade.