Starting Right: The Business Knowledge You Need to Succeed

October 18, 2026
Room 203B
Business Operations

Just opened a coffee shop, getting ready to open or thinking about opening a coffee shop? Mark Calhoun and Jim Starcev of PerfectCube will share their experience developed from running retail stores across multiple states and data gathered working with numerous other retailers. The workshop covers such topics as: the top 4 priorities that help ensure your success, aspects of a good location, researching demographics, financing your business, cash flow planning, the numbers you need to pay attention to and much more. While there is no guarantee of success in any business there are fundamental factors that will help you increase your chances of success in your market.

*Additional fee required. Pre-register before it sells out by adding it to your badge online or onsite. Get this class for free by registering for a Gold Pass. Already have a General Admission pass? Email info@coffeefest.com to upgrade.

Speakers
Jim Starcev
Jim Starcev, Co-Founder - PerfectCube
Mark Calhoun
Mark Calhoun, Co-Founder - PerfectCube

Free with Gold Pass?

YES

Fee

$119

Levels

Suitable for All Experience Levels

Who is this session for?

Suitable for Beginner Coffee Professionals in Cafe Owner and Cafe Manager/HR segments. Ideal for new or aspiring coffee shop owners seeking foundational business knowledge, from location selection to financial planning, to enhance their chances of success