According to various industry sources, 60-75% of coffee businesses are reported to close within the first 5 years of operation. That's a sobering statistic, but what's behind the failures? This session will discuss some of the most common reasons why cafes, coffee carts, coffee trailers and roasters can't make it work. Even if you're already in business, this session will provide a view at some very real metrics to consider as you navigate your future. This is a free session included in your general admission.  Want real-world advice from those who’ve been there?Join our Avoiding the Pitfalls of Coffee Shop Ownership: A Panel Discussion to hear directly from industry veterans about the challenges they’ve faced—and how they overcame them. Learn actionable tips and gain insights to help you avoid common mistakes and build a thriving coffee business. 👉 Learn More