In a competitive industry driven by marketing, safeguarding your coffee brand is essential. This presentation, tailored specifically for the coffee industry, will assist you in understanding trademarks and brand protection strategies.

Every step in the coffee production chain holds immense value, and protecting this value begins with establishing strong trademarks. We will explore best concepts in using trademarks to distinguishing your brand amidst a sea of competitors, how to develop brand names that have a greater likelihood of gaining federal registration and how to check the availability of trademarks on the US Patent and Trademark office website.  We will also look at common mistakes and pitfalls of making poor trademark choices and how to avoid them.  

This presentation is geared towards business owners: whether starting a new enterprise or with an established brand and looking to strengthen your intellectual property portfolio.