Beyond 'Extraction': Building a Sustainable Coffee Business

A Note on Sustainability:

"For years, "sustainability" has focused on mitigation - how to keep taking from the earth and our people while doing slightly less damage," says author, scientist, and member of the Citizen Potawatomi Nation Dr. Robin Wall Kimmerer. This mindset often doesn't truly care about sustaining the planet, the soil, or our communities; it’s just about finding ways to sustain extraction. 

Because this extractive model fails our businesses and our people alike, we’ve overhauled our sustainability panel into a platform for change. Together, we are building a new industry guidebook: one where coffee businesses become truly sustainable by giving back more than they take." 

- Lani Kingston, Coffee Fest Education & Conference Director

True business sustainability requires moving beyond "taking less" and toward a model of active replenishment. This panel cuts through marketing buzzwords to explore how coffee businesses thrive by investing back into their supply chains, their staff, and their local neighborhoods. Join industry leaders as we build a new guidebook for shifting from an extractive business model to a reciprocal one that supports long-term growth.

This is a free session included in your general admission.