From Dream to Steam: Navigating Your Coffee Shop's First Year

March 07, 2027
Business Building Essentials
Business Operations

This lecture provides aspiring and new coffee shop owners with a comprehensive overview of the challenges and opportunities that arise during the first year of business. From creating a successful brand concept to understanding the day-to-day realities of café ownership, Jean Brillman shares insights that resonate with those starting their coffee journey.

Having opened a coffee truck, café, coffee roasting operation, and now a café franchise within the past six years, Jean offers time-saving tips, do’s and don’ts based on real-life experience, and answers questions about all aspects of running a shop or truck. Participants will learn from Jean’s experiences to get ahead of the game and gain practical guidance without reinventing the wheel.

This is a free session included in your general admission.

Speakers
Jean Brillman
Jean Brillman, Founder/Owner - White Horse Coffee

Free with Gold Pass?

YES

Fee

FREE

Levels

Beginner Coffee Professional

Language

English

Who is this session for?

Suitable for all experience levels, especially aspiring and new café owners. Ideal for those looking to navigate the first year of coffee shop ownership, learn from real-world experiences, and gain practical tips for a successful launch.