From First Visit to Regular: Building Customer Relationships With Email and SMS

A great cup of coffee brings customers through the door. How you stay connected can help bring them back.

In this practical session, Elizabeth Jacobi will show coffee shop owners and marketers how to use email and SMS to build customer relationships beyond a single visit. We’ll explore welcoming new subscribers, encouraging another purchase, and reconnecting with customers who haven’t stopped by recently.

You’ll learn how to choose the right channel for each message, coordinate email and SMS, and identify opportunities for automated follow-up. We’ll walk through a simple customer journey planning process so you can decide what to prioritize based on your business, customer information, and available time.

Attendees will leave with a clear approach to planning relevant communications that support repeat visits without relying on constant discounts.

This is a free session included in your general admission.