Operating By The Numbers: Pricing and Menu Strategies

March 08, 2027
Seminar Room (1A04)
Business Operations

Wondering how to set, adjust, or defend your prices while making your menu work harder for your bottom line?

Join Mark Calhoun and Jim Starcev of PerfectCube for a data-driven deep-dive into menu engineering, profitable pricing architecture, and promotional strategy. This session tackles the operational realities of rising labor floors and shifting consumer behavior by covering:

  • How to set, monitor, and defend price points for margin protection.
  • Whether to discount, how to structure promotions, and how to measure their actual effectiveness.
  • How to organize menus, structure modifiers intelligently, and optimize layout to capture demand without adding bar-level complexity.

Pair this workshop with Operating by the Numbers: Sales, COGS, Inventory, and Waste for a comprehensive, end-to-end view of your financial data.

*Additional fee required. Pre-register before it sells out by adding it to your badge online or onsite. Get this class for free by registering for a Gold Pass. Already have a General Admission pass? Email info@coffeefest.com to upgrade.

Speakers
Mark Calhoun
Mark Calhoun, Co-Founder - PerfectCube
Jim Starcev
Jim Starcev, Co-Founder - PerfectCube

Free with Gold Pass?

YES

Fee

$119

Levels

Suitable For All Experience Levels

Language

English

Who is this session for?

Suitable for Experienced Coffee Professionals in Cafe Owner and Cafe Manager/HR segments. Ideal for those looking to optimize pricing, adjust menus, and enhance business profitability.