People Power: Finding, Training and Keeping Great Staff

March 06, 2027
Seminar Room (1A04)
Business Operations

One of the biggest struggles coffee shop owners face is hiring. In this workshop, Jean Brillman, owner of White Horse Coffee & Creamery, will guide participants through the essential steps in creating their dream team.

Jean will share strategies for finding applicants, conducting interviews, developing a successful training program, and fostering a workplace with strong customer service, camaraderie, and team morale.

*Additional fee required. Pre-register before it sells out by adding it to your badge online or onsite. Get this class for free by registering for a Gold Pass. Already have a General Admission pass? Email info@coffeefest.com to upgrade.

Speakers
Jean Brillman
Jean Brillman, Founder/Owner - White Horse Coffee

Free with Gold Pass?

YES

Fee

$89

Levels

Suitable For All Experience Levels

Language

English

Who is this session for?

Suitable for all experience levels, especially café owners and managers. Ideal for those looking to hire effectively, build strong teams, and create a positive, high-performing workplace culture.