Pricing and Menu Strategies

March 08, 2027
Seminar Room (1A04)
Business Operations

Wondering how to set, adjust, or defend your prices while making your menu work harder for your bottom line?

Join Mark Calhoun and Jim Starcev of PerfectCube for a data-driven deep-dive into menu engineering and profitable pricing architecture. This session tackles the operational realities of rising labor floors and shifting consumer behavior - covering how to price for margin protection, structure modifiers intelligently, and optimize menu layout to capture demand without adding complexity behind the bar.

 

Speakers
Mark Calhoun
Mark Calhoun, Co-Founder - PerfectCube
Jim Starcev
Jim Starcev, Co-Founder - PerfectCube

Free with Gold Pass?

YES

Fee

$69

Levels

Suitable For All Experience Levels

Language

English

Who is this session for?

Suitable for Experienced Coffee Professionals in Cafe Owner and Cafe Manager/HR segments. Ideal for those looking to optimize pricing, adjust menus, and enhance business profitability.