Signature Drinks Masterclass: From Concept to Consumer

March 07, 2027
Tasting Theater (Room 1A02)
Coffee Skills Series

Signature drinks offer an incredible opportunity to boost profitability, brand identity, and customer loyalty.

In this workshop, we take menu development from theory to practice. After exploring the most successful marketing approaches and national trends in beverage creation, you will dive into a live, interactive demonstration.

Taste a flight of creative flavor combinations, watch the step-by-step construction of signature beverages, and even volunteer to mix drinks at the brewing station. You will leave with fresh inspiration, recipe cards, and the tools to launch a standout drink program in your café.

*Additional fee required. Pre-register before it sells out by adding it to your badge online or onsite. Get this class for free by registering for a Gold Pass. Already have a General Admission pass? Email info@coffeefest.com to upgrade.

Speakers
Anna Gutierrez
Anna Gutierrez, Director of Brand Development - Barista 22

Free with Gold Pass?

YES

Fee

$129

Levels

Suitable For All Experience Levels

Language

English

Who is this session for?

Suitable for all experience levels, especially cafe owners, managers, and baristas. Ideal for those looking to create profitable, on-trend signature drinks that strengthen brand identity, engage customers, and drive loyalty.