This session explores how to create a coffee experience that captivates customers from the first aroma to the final sip - while also boosting your bottom line.

We’ll dive into holistic branding strategies that engage all five senses, ensuring your brand leaves a lasting impression. Then, we’ll connect that experience to practical sales techniques, teaching you how to engage customers authentically, build stronger relationships, and upsell without the “hard sell.”

You’ll leave with actionable ways to transform your coffee offering into a memorable, profitable journey for every customer.

This is a free session included with your general admission.

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