East Africa produces some of the world’s most celebrated coffees, yet the journey from farm to cup is often disrupted by infrastructure gaps, climate volatility, market inefficiencies, and limited traceability. In this session, we’ll dive into what it takes to build a truly resilient and transparent coffee supply chain in the region.

We’ll explore strategies for sourcing exceptional beans while investing in long-term partnerships with producers, improving traceability through digital tools, and navigating the regulatory and logistical challenges unique to East African origins like Kenya, Ethiopia, Uganda, and Rwanda.

Whether you’re a roaster, importer, or green buyer, this session will offer practical insights on how to source sustainably, support smallholder farmers, and secure high-quality coffees consistently—going far beyond just the bean.

This is a free session included in your general admission.