This beginner-friendly course introduces the fundamentals of cupping, the coffee industry’s standard for evaluating coffee quality. You'll learn what cupping is, why it’s used across various sectors of the industry, and how to execute proper methodology and protocol. We’ll also touch on the history and evolution of cupping before performing a guided cupping together. Whether you’re new to coffee or looking to refine your approach, this session will leave you feeling confident and ready to conduct tastings on your own.

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite. 

Note: This session is on the show floor before hall opening. Please wait by the "Meet Here for Education" sign near registration to be escorted past security.

Looking to take your skills further?
Join Cupping 201: Beyond the Basics, our intermediate-level workshop, to explore advanced techniques for evaluating coffee attributes and gain insights into current processing trends. Whether you’re building on your foundation from Cupping 101 or diving straight into the latest innovations, these two partnered sessions are perfect for cuppers of any level.