Unlock the potential of your coffee shop by exploring the dynamic world of franchising in this comprehensive lecture designed specifically for coffee shop owners. Discover the power of franchising as a strategic growth and expansion tool, where the franchisor licenses key business elements to the franchisee, including trademarks, operating plans, and proprietary information. 

Learn about the myriad benefits of franchising, from franchisee capital investment and motivated owner/operators to recurring revenue and personal satisfaction. This session breaks down the franchising journey into four essential phases: Legal, Operations & System Development, Marketing & Awarding of Franchises, and Growing a Franchise System. 

Delve into critical topics such as evaluating your suitability as a franchise candidate, establishing credibility, ensuring your business concept's transferability and adaptability, and confirming your system's affordability and profitability. Gain insights into the importance of a proven, documented system and the necessity of a commitment to strong relationships and sufficient capital for franchising. Join us to transform your coffee shop into a thriving franchise.

This is a free session included with your general admission.