Brewing a Brand: Creating a Presence That Stands Out

August 21, 2026
Conversation Corner
Business Operations

Your brand is more than just a logo - it’s the personality, story, and experience that keep customers coming back. In this panel, industry experts will dive into what makes a coffee brand truly memorable, from authentic storytelling to design and customer experience. Whether you're starting from scratch or refining your existing brand, you’ll get fresh insights and practical strategies to build something that resonates.

This is a free session included with your general admission.

Panel Moderator
Jon Taylor
Jon Taylor, Chief Marketing Officer - Martin, McCrary & Caldwell
Speakers
Erica Escalante
Erica Escalante, Consultant - Erica Escalante Consulting
Kat Padlan
Kat Padlan, Director of Operations - Lucky's Coffee Roasters
Nick Schmitt
Nick Schmitt, Specialty Coffee Ambassador - Roastar

Fee

FREE

Levels

Suitable for All Experience Levels

Language

English

Who is this session for?

Suitable for coffee business owners, managers, and creatives looking to build a strong brand. This panel covers storytelling, design, and customer experience to help you create a memorable, standout presence in a competitive market.