The Cold Brew Tasting Experience

The Cold Brew Tasting Experience

COFFEE FEST PRESENTS

THE COLD BREW TASTING EXPERIENCE

The Cold Brew Tasting Experience gives 6 participants a turnkey opportunity to showcase their cold brew brand and provide samples to buyers at Coffee Fest throughout the show in The Conversation Corner.

This brand-new experience is an alternative to the former competition format or traditional exhibiting.

2-featuredimage

ABOUT THE EXPERIENCE

The Cold Brew Tasting Experience gives participants a turnkey opportunity to showcase their brand and provide samples of their cold brew to buyers at Coffee Fest throughout the show in The Conversation Corner. 

Cold Brew Tasting SetupCold Brew Tasting Setup2

BECOME A PARTICIPANT

The first 6 companies/brands to complete the registration process for each live show will be accepted into the Cold Brew Tasting Experience. 

Contact your Sales Manager for more information and to start registration:

Company Names Beginning A-K: Hailey Hayes  hailey.hayes@clarionevents.com | (253)617-4278

Company Names Beginning L-Z: Anya Falcone  anya.falcone@clarionevents.com | (253)999-5698

Coffee Fest New York

Applications Closed

Coffee Fest Louisville 

Open | Contact your Sales Manager!

Coffee Fest Anaheim

Open | Contact your Sales Manager!

Coffee Fest Orlando

Open | Contact your Sales Manager!

SPONSORS

Micro Matic LogoALTO Cold Brew logo

EXPERIENCE DETAILS

HOW IT WORKS

 

  • The Cold Brew Tasting Experience gives 6 participants a turnkey opportunity to showcase their brand and provide samples of their cold brew to buyers at Coffee Fest throughout the show in The Conversation Corner. 
  • 6 participants will share a Micro Matic key unit and will have their own dedicated tap with company/brand name.
  • The first 6 companies/brands to complete the Registration process with their Sales Manager for each live event will be accepted into the Cold Brew Tasting Experience. For those applying, a $500 participation fee is required.
  • Participants should bring their own hand truck or dolly to bring their cold brew into the convention center. Participants are also permitted to store their cold brew in the refrigerated area, provided by Coffee Fest. Additional details will be made available to the participants. 
  • All 6 companies will need to have staffing for the course of the show.

 

COFFEE FEST WILL PROVIDE

  • Dedicated tap on Micro Matic keg (shared unit)
  • 9L or 18L beverage tank for still or nitro cold brew, provided by Micro Matic
  • Custom branding on tap handles, provided by Micro Matic
  • Brew bucket, provided by Alto Cold Brew (if needed)
  • Sampling cups, provided by Alto Cold Brew
  • (1) High-top cocktail tables per company in The Conversation Corner
  • Exhibitor listing in the show app, includes (2) exhibitor badges
  • Meter board with a list of participating companies
  • QR code for attendees to vote for "Best of" Cold Brew
  • Cold storage is available, if needed for brewing

COLD BREW PARTICIPANT RESPONSIBILITIES

  • $500 participation free
  • Cold brew
  • Business cards and/or marketing materials
  • Participating companies must have staffing available to work the table during show hours

VOTING

  • Attendees will be encouraged to vote for their favorite cold brew participating in the Cold Brew Tasting Experience.
  • Attendees will scan the QR code to the virtual voting form and choose the cold brew they liked the most. 
  • At the end of the show, we will tally the votes from the form and determine the "Best of" Cold Brew Tasting Experience winner.

RESULTS

The Cold Brew Tasting Experience is NEW for the 2023 show year. Winners will be posted after each live event.

CURRENT SHOP OWNERS

Learn more

NEW BUSINESS & START UP OWNERS

Learn More

ROASTERS & DISTRIBUTORS

Learn More

BARISTAS & MANAGERS

Learn More
Search