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Business Building Essentials

Business Building Essentials

Learn from Experts.
Strengthen Your Strategy.
Grow Your Coffee Business.

Whether you’re launching a new café, scaling an existing business, or looking to fine-tune your operations, Business Building Essentials sessions provide the insights you need to succeed.

Led by industry veterans, these practical, information-packed sessions cover everything from financial planning to marketing strategies - giving you real-world tools you can apply immediately.
 

What to Expect

Expert-Led Sessions – Learn from coffee business professionals and industry leaders.

Actionable Insights – Get strategies you can implement right away to strengthen your business.

Diverse Topics – Covering financial management, hiring, marketing, customer retention, and more.

Q&A Opportunities – Ask questions and get advice tailored to your challenges.

Plan Your Participation

New discussion topics every hour - no registration required.

Check the schedule to find the topics most relevant to you.

Arrive a few minutes early to grab a seat and settle in.

Take notes & ask questions - walk away with actionable steps to improve your coffee business.

Find the Right Topics for You

Financial & Cost Management – Pricing, profit margins, and controlling expenses.

Marketing & Branding – Social media, customer engagement, and local outreach strategies.

Hiring & Team Development – Recruiting, training, and retaining top talent.

Operations & Customer Experience – Streamlining workflow, increasing efficiency, and building loyalty.

ORLANDO 2025 BUSINESS BUILDING ESSENTIALS SCHEDULE

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October 24, 2025
  1. Smart Sips: Leveraging Café Tech to Cut Costs, Reduce Training, and Elevate Quality
    Business Building Essentials
    In today’s competitive coffee landscape, technology isn’t just a luxury - it’s a necessity. This session explores how modern café technologies - from automated espresso machines and digital ordering s ...
    Gage Johnston
    Gage Johnston, Marketing Manager - Franke Coffee Systems/Dalla Corte
  2. Customer Service 101
    Business Building Essentials
    Great coffee gets them in the door, but an amazing experience keeps them coming back! In this seminar, we’ll help you level up your customer service to turn casual customers into loyal fans. Join us a ...
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    Dillanos / Barista 22
    Dillanos / Barista 22 - Dillanos / Barista 22
  3. HR Brewprint: Crafting Policies for Strong Coffee Shop Cultures
    Business Building Essentials
    For many coffee shop owners, managers and baristas, creating a place for community is one of the fundamental reasons of why they work in coffee. A true “third place” is about providing a safe place fo ...
    David Gaines
    David Gaines, CEO - La Terza Coffee
  4. Negotiating Coffee Shop Leases
    Business Building Essentials
    Learn the 13 costly mistakes coffee shop tenants make negotiating their first lease or renewal.  How to negotiate for the maximum free rent period, tenant allowance, lower rent, and no deposit or pers ...
    Dale Willerton
    Dale Willerton, Lease Consultant - The Lease Coach
  5. Cost of Goods (COGs)
    Business Building Essentials
    Ready to brew up some profits? In this seminar, we’ll guide you through the ins and outs of managing your cost of goods, so you can keep your prices competitive while maximizing your margins. Join us ...
    Dillanos / Barista 22
    Dillanos / Barista 22 - Dillanos / Barista 22
    Jordyn Guerrero
    Jordyn Guerrero, National Sales Representative - Dillanos Coffee Roasters
  6. From Competition to Collaboration: Growing Your Coffee Business Through Partnerships
    Business Building Essentials
    Success in the coffee industry isn’t just about competing - it’s about building connections. This panel discussion explores how collaboration, even with competitors, can create stronger businesses, be ...
    David Gaines
    David Gaines, CEO - La Terza Coffee
  7. Coffee Under Pressure: An Introduction to Espresso Machine Ownership
    Business Building Essentials
    The search and selection of an espresso machine to best fit your vision and business plan can quickly become a daunting task. This session will dive into some of the most important considerations to e ...
    Jon Ferguson
    Jon Ferguson, Publisher / Equipment Service and Sales - BREW RATIO LLC
    Brady Butler
    Brady Butler - Trail Blaze Coffee Academy
  8. How to Franchise Your Coffee Brand
    Business Building Essentials
    This seminar is designed to unlock the benefits of franchising your coffee brand. Discover how franchising can accelerate growth, expand your brand’s reach, and create new revenue streams while mainta ...
    Eric Rowell
    Eric Rowell, Founder - Grit + Grind Coffee
    Grit and Grind Coffee
    Grit and Grind Coffee - Grit and Grind
October 25, 2025
  1. Successful Coffee Shop Management
    Business Building Essentials
    Running a successful coffee shop entails more than just brewing the perfect cup of coffee. If you're an aspiring coffee shop owner looking for new ways to manage, join us while we discuss innovative w ...
    Dillanos / Barista 22
    Dillanos / Barista 22 - Dillanos / Barista 22
    Jordyn Guerrero
    Jordyn Guerrero, National Sales Representative - Dillanos Coffee Roasters
  2. The Mobile Coffee Guide
    Business Building Essentials
    In this session, we will dive into the essential steps for launching and running a successful mobile coffee business. From developing a solid business plan to selecting the right equipment, we’ll cove ...
    Eric Rowell
    Eric Rowell, Founder - Grit + Grind Coffee
    Destiny Rowell
    Destiny Rowell, Founder - Grit + Grind Coffee
    Grit and Grind Coffee
    Grit and Grind Coffee - Grit and Grind
  3. Customer Service 101
    Business Building Essentials
    Great coffee gets them in the door, but an amazing experience keeps them coming back! In this seminar, we’ll help you level up your customer service to turn casual customers into loyal fans. Join us a ...
    Dillanos / Barista 22
    Dillanos / Barista 22 - Dillanos / Barista 22
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
  4. How to Protect, Police, and License Your Coffee-Related Brand
    Business Building Essentials
    Building a brand? Protecting it is just as important! This session will guide you through the essential steps to safeguard your brand’s identity and assets from the start. In this session, we’ll cover ...
    Maria Sinatra
    Maria Sinatra, Counsel - Venable LLP
  5. Building a Shared Management Model that Works
    Business Building Essentials
    Tired of the top-down management style that burns out leaders and disengages staff? At Cherry Coffee, we flipped the script. In 2022, we introduced a shared leadership model that empowers baristas to ...
    Katherine Morris
    Katherine Morris, Owner + CFO - Cherry Coffee Shop and Novel Coffee Roasters

 

Position your brand in front of coffee business owners and decision-makers.

Business Building Essentials sessions attract café owners, managers, and entrepreneurs looking for solutions to grow and improve their operations.
Contact us to learn more about sponsorship opportunities.

LEARN MORE HERE

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