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Business Building Essentials

Business Building Essentials

Learn from Experts.
Strengthen Your Strategy.
Grow Your Coffee Business.

Whether you’re launching a new café, scaling an existing business, or looking to fine-tune your operations, Business Building Essentials sessions provide the insights you need to succeed.

Led by industry veterans, these practical, information-packed sessions cover everything from financial planning to marketing strategies - giving you real-world tools you can apply immediately.
 

Business Building Essentials is Presented by:

 

dillanos coffee logo              barista 22 logo 

What to Expect

Expert-Led Sessions – Learn from coffee business professionals and industry leaders.

Actionable Insights – Get strategies you can implement right away to strengthen your business.

Diverse Topics – Covering financial management, hiring, marketing, customer retention, and more.

Q&A Opportunities – Ask questions and get advice tailored to your challenges.

Plan Your Participation

New discussion topics every hour - no registration required.

Check the schedule to find the topics most relevant to you.

Arrive a few minutes early to grab a seat and settle in.

Take notes & ask questions - walk away with actionable steps to improve your coffee business.

Find the Right Topics for You

Financial & Cost Management – Pricing, profit margins, and controlling expenses.

Marketing & Branding – Social media, customer engagement, and local outreach strategies.

Hiring & Team Development – Recruiting, training, and retaining top talent.

Operations & Customer Experience – Streamlining workflow, increasing efficiency, and building loyalty.

NEW YORK 2026 BUSINESS BUILDING ESSENTIALS SCHEDULE

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March 08, 2026
    • Business Operations
    Intro to Business Building Essentials
    Business Building Essentials
    Join us as we catapult the NEW Business Building Essentials program!  This intro will help set the stage for the educational content each of these ~20-30 minute sessions will cover over the course of ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Dave Rand
    Dave Rand, National Sales - Dillanos Coffee Roasters
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    • Business Operations
    Barista Basics
    Business Building Essentials
    Barista Basics is a comprehensive session covering essential skills for crafting consistent espresso-based drinks in your business. Participants will learn about the origin of coffee, understanding ov ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    • Business Operations
    Equipment Essentials
    Business Building Essentials
    From purchasing your first espresso machine to ensuring your old workhorse doesn’t break down during the morning rush, come explore simple equipment essentials that every coffee entrepreneur should ha ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Mike Miller
    Mike Miller, National Sales Rep. - Dillanos Coffee Roasters
    • Business Operations
    Hiring for a Dynamic Culture
    Business Building Essentials
    It’s time to be intentional about hiring.  At Dillanos, we have a saying, “We don’t hire warm bodies, we hire cool people.”  Who you hire is essential in determining if your business will thrive.   Th ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Dave Rand
    Dave Rand, National Sales - Dillanos Coffee Roasters
    • Business Operations
    Customer Service 101
    Business Building Essentials
    Master the fundamentals of creating exceptional guest experiences in our “Customer Service 101” seminar. Learn how to build genuine connections, handle challenging situations with confidence, and turn ...
    Alyssa Bailey
    Alyssa Bailey, Business Development Representative - Dillanos Coffee Roasters
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Jordyn Guerrero
    Jordyn Guerrero, National Sales Representative - Dillanos Coffee Roasters
    • Business Operations
    Engaging Your Customers
    Business Building Essentials
    What is your average transaction price? How many customers do you have a day?  What is the traffic count on the road your business is on? We will discuss how to maximize every customer sale with engag ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Dave Rand
    Dave Rand, National Sales - Dillanos Coffee Roasters
March 09, 2026
    • Business Operations
    Creating and Implementing Effective SOPs in the Cafe
    Business Building Essentials
    A thriving coffee bar runs on more than great coffee - it runs on great systems. Yet many cafes struggle with inconsistent or unclear standard operating procedures (SOPs), leading to operational hiccu ...
    Chris Deferio
    Chris Deferio, Founder - Keys to the Shop® Consulting
    • Business Operations
    Intro to Business Building Essentials
    Business Building Essentials
    Join us as we catapult the NEW Business Building Essentials program!  This intro will help set the stage for the educational content each of these ~20-30 minute sessions will cover over the course of ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Dave Rand
    Dave Rand, National Sales - Dillanos Coffee Roasters
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    • Business Operations
    Road Map to Drive Thru Success
    Business Building Essentials
    Drive-thru coffee stands provide a quick and efficient way for consumers to grab a quality cup of coffee on the go. From heavily traveled roadways to busy shopping centers and business districts, you ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Mike Miller
    Mike Miller, National Sales Rep. - Dillanos Coffee Roasters
    • Business Operations
    Menu Development
    Business Building Essentials
    Your customers eat, drink, and buy with their eyes. In this session we will go over how you can set up your menu to be the perfect representation of your brand, help your customers decide what they wa ...
    Cody Greene
    Cody Greene, Business Development Representative - Dillanos Coffee Roasters
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Jordyn Guerrero
    Jordyn Guerrero, National Sales Representative - Dillanos Coffee Roasters
    • Business Operations
    Building an All-Star Training Program
    Business Building Essentials
    Having an All-Star staff of properly-trained baristas can make or break the success of your business.  We’ll walk through how to put together a stellar training program, including the importance of tr ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    • Business Operations
    Holistic Branding
    Business Building Essentials
    Every aspect of your business is branding. Taking the 5 senses (vision, hearing, smell, taste and touch,) we will discuss how to ensure every sense is being reflected in your incredible brand.    This ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Dave Rand
    Dave Rand, National Sales - Dillanos Coffee Roasters
    • Business Operations
    Cost of Goods
    Business Building Essentials
    Whether you’re confused about cost-of-goods, perplexed by pars, inquiring about inventory, or mulling over menu offerings, this is the session for you. We will go over how to start looking at what you ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Jordyn Guerrero
    Jordyn Guerrero, National Sales Representative - Dillanos Coffee Roasters
    Cody Greene
    Cody Greene, Business Development Representative - Dillanos Coffee Roasters
March 10, 2026
    • Business Operations
    Intro to Business Building Essentials
    Business Building Essentials
    Join us as we catapult the NEW Business Building Essentials program!  This intro will help set the stage for the educational content each of these ~20-30 minute sessions will cover over the course of ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Dave Rand
    Dave Rand, National Sales - Dillanos Coffee Roasters
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    • Business Operations
    Private Labeling vs Starting a Roasting Program
    Business Building Essentials
    Come explore the positive and negatives of starting or adding a roasting operation vs. private labeling your brand with a wholesale roasting partner. We’ll explore start-up costs, ROI, bag costs, coff ...
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    Mike Miller
    Mike Miller, National Sales Rep. - Dillanos Coffee Roasters
    • Business Operations
    Beverage Trends
    Business Building Essentials
    Want to stay cutting edge of the latest beverage trends and have a leg up on your competition?  This session will cover marketing and consumer habits, types of beverages you should be sure to offer on ...
    Anna Gutierrez
    Anna Gutierrez, Director of Brand Development - Barista 22
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    • Business Operations
    Successful Coffee Shop Management
    Business Building Essentials
    Discover the key elements that drive a profitable and well-run coffee shop. Learn how to balance operations, staffing, and customer experience while maintaining consistency and efficiency. We’ll cover ...
    Jordyn Guerrero
    Jordyn Guerrero, National Sales Representative - Dillanos Coffee Roasters
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22
    • Business Operations
    Up Your Evening Coffee Game
    Business Building Essentials
    Learn how to transform your slow evenings into a thriving part of your business. We’ll explore proven strategies to boost afternoon sales, attract new customers, and tailor the customer experience to ...
    Mike Miller
    Mike Miller, National Sales Rep. - Dillanos Coffee Roasters
    Dillanos / Barista 22
    Dillanos / Barista 22, Business Development/Sales - Dillanos / Barista 22

 

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Coffee Fest Education sessions attract café owners, managers, and entrepreneurs looking for solutions to grow and improve their operations.
Contact us to learn more about sponsorship opportunities.

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