Taste the Difference.
Explore the Theory.
Master Flavor.

 

Step past traditional lectures and into an immersive sensory classroom. In the Tasting Theater, leading coffee authorities break down everything from extraction science to processing theory through comparative tasting flights.

Sessions cover everything from water chemistry and roast curves to ingredient pairings, variety discovery, and defect isolation - giving you concrete sensory insights to elevate your coffee program.

Attendees sitting and taking notes during a session

 

Sensory Learning, Not Just Slides – Coffee can’t be truly understood through theory alone; it demands all the senses. By pairing theory based instruction with real-time sensory experiences, concepts stick in a way passive lectures simply can’t replicate.

Interactive, Seated Format – Take a seat in a dedicated, distraction-free classroom designed for real-time tasting, open dialogue, and direct Q&A with presenters.

Seating is Limited – All sessions feature seated, flight-style tasting, so require pre-registration for all badge types. All sessions are FREE for Gold Pass Holders, or can be added to a General Admission Badge a la carte. 

Come Palate-Ready – Avoid heavy perfumes, scented lotions, or strongly flavored foods immediately prior to sessions to ensure the best sensory experience for yourself and fellow attendees.

Dietary & Allergen Notice – Tasting flights are standardized for each curriculum demonstration. Presenters are unable to accommodate food allergies, ingredient substitutions, or dietary preferences. Attendees are encouraged to participate at their own discretion.

What's Happening in the Tasting Theater?

NEW YORK

CHICAGO

COMING SOON!

PASADENA

COMING SOON!

SEATTLE

COMING SOON!

NEW YORK 2027 TASTING THEATER SCHEDULE

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March 07, 2027
    Tasting Theater (Room 1A02)
    Signature drinks offer an incredible opportunity to boost profitability, brand identity, and customer loyalty. In this workshop, we take menu development from theory to practice. After exploring the m …
    Tasting Theater (Room 1A02)
    Coffee professionals already know how to taste; this session bridges that sensory expertise to tea, the second most consumed beverage in the world. Designed for owners and managers evaluating tea's pl …
March 08, 2027
    Tasting Theater (Room 1A02)
    Textures, layers, and inclusions are currently leading the charge in signature drink innovation. From silky cold foams and decadent cream tops to vibrant fruit purées and playful, crunchy inclusions, …
    Tasting Theater (Room 1A02)
    Learn the essentials of brewing coffee using the pour-over method. Using equipment consistent with contemporary roast profiles, this class is perfect for both beginners and coffee enthusiasts looking …
March 09, 2027
  1. Sponsored
    Tasting Theater (Room 1A02)
    Customizing and crafting trending non-coffee beverages is a 1.5-hour theory and tasting class covering the essentials of offering non-coffee (tea!) based beverages. This class is designed to enhance t …

 

CHICAGO 2027 SCHEDULE COMING SOON

PASADENA 2027 SCHEDULE COMING SOON

SEATTLE 2027 SCHEDULE COMING SOON