Lean Into Leadership: Drive Success & Culture

Lean into Leadership: Drive Success & Culture
One-day workshop

Leadership is not optional when you run or manage your business. Coffee Fest has listened to the thousands of people who have attended over the years and is bringing to you an all-day interactive learning experience focused on leadership, success, and culture. Being intentional as a leader, identifying your blind spots and brainstorming with other leaders are only a few topics of conversation designed for you. This all-day workshop is designed specifically for the hospitality industry and brought to you by leadership and coffee professionals. Lee Safar, founder of MAP IT FORWARD and ELIXIR SPECIALTY COFFEE and Jen O’Hare, owner of TIAMAT Leadership have designed a hands-on experience you will find only at Coffee Fest. Make an investment that will deliver immediate ROI with your teams and deliver results in your business. 

Join Jen O'Hare and Lee Safar as they provide a jam-packed day of leadership skill building, networking, quizzes, how leadership shows up directly in the coffee industry in the front and back office and Q&A.

Date: Thursday, November 14 - a pre-event workshop
TIme: 8:00AM - 4:00PM
Location:  Alma Mater Tacoma
Cost: $379, includes lunch


Jen and Lee tag team the content and delivery. Jen’s approach focuses on the leadership skill building, facilitating partner and small group conversations, and designing tools that will allow the attendees to observe and practice new skills. Lee shares coffee business stories to demonstrate how the particular leadership topics are showing up front office/back office.


Morning Session – Leading Self

  • Module 1: What Does Leadership in the Hospitality Look Like - a Focus on Industry Challenges
  • Module 2: Identify Your Leadership Style
    Strengths & weaknesses of your leadership style, how to lean into your natural style of leading and modify how you approach your employees to create a feeling of safety at work.

Topics Include:

  • Creating a Supportive Culture
  • Acting with Integrity
  • Building Relationships
  • Teaching Others How to Lead

CEO Panel & Lunch 

Enjoy lunch alongside a CEO line-up that will be tackling real-life challenges owners and managers face daily & discussing topics pulled from attendee surveys. 


wes_cir_200x200.jpg arianna_cir_200x200.jpg lee_cir_200x200.jpg
Wes Herman Arianna Hartstrom Lee Safar
Woods Coffee Costa Oro Intl, LLC Elixir Specialty Coffee Inc.

Topics may include:

  • how to empower and inspire employees to perform
  • how to build a great team
  • how to overcome challenges as the business grows
  • how to develop and grow as a leader, how to create a happy and healthy workplace

Afternoon Session – Leading Others

  • Module 3: Powerful Listening to Drive Business Results
    How good are you at listening? Through partner and group role play, learn how to listen from the Head, Heart and Foot to improve employee engagement, employee satisfaction and business performance. Walk away with a roadmap for having effective conversations with employees and partners.

Please note, this is a pre-event workshop held on THURSDAY, NOVEMBER 14th.

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jenohare_300x250.jpgJEN O'HARE

Jen is known as a catalyst and confidential advocate who helps leaders focus their efforts on where they make the most impact. Her direct, straight-talk approach and practical “learn by doing” programs have advanced the careers of managers leading in companies, including IntelLands’ End, Wells Fargo, and Microsoft.

Before TIAMAT Leadership, Jen led marketing and creative teams in fast-paced technology startups across Fortune 500 organizations such as Sprint, Orbitz, and Oriental Trading Company. Jen has a Master’s degree in Organizational Development and Leadership from The University of Texas at Dallas, an undergraduate degree in Marketing and is an ICF Accredited Professional and Executive Coach.  Jen works and plays across the Pacific Northwest. You can usually find her coaching or paddling with the Gig Harbor Dragon boat team or hiking with her rescue pups.

lee-safar_300x250.jpgLEE SAFAR
Lee is the founder of MAP IT FORWARD and the CEO of Elixir Specialty Coffee Inc. An 18-year veteran of the Australian Specialty Coffee industry, Lee is now based in San Diego, California where she runs both businesses and records daily episodes of The MAP IT FORWARD Podcast featuring guests from around the world specializing in all sectors of the coffee value chain. Lee travels the world doing professional business and career development focused workshops and consultations for the global coffee industry.

Lee has a bachelors degree in Science (Genetics) from the University of NSW, an associate diploma in counseling and interpersonal relationships, extensive experience in project management and business analysis in the corporate sector, and was a releasing music artist and record label owner.

Wes Herman has been an entrepreneur from age 21 when he bought his first business. Since then he has started or purchased 7 businesses. He is the founder and CEO of Woods Coffee. Wes started Woods Coffee with his wife and four kids as a home school project. Woods Coffee is a PNW brand that owns and operates coffee shops from Bellevue, WA to Blaine, WA, with stores in 4 counties. 

Wes's education has been hands-on by doing and not as much by studying. He believes there are many opportunities for people like himself who have not enjoyed traditional schooling and have looked to learn in other ways. A life-long student of business, Wes has a passion for helping others achieve their goals. 


  • Businessperson of the year-Business Pulse magazine
  • CEO of the year-Bellingham Chamber of Commerce
  • Community Volunteer Recognition-WWU


Woods Coffee supports many charities throughout the PNW each and every week. Many with coffee service for events to more interactive support. Woods looks for unique ways to benefit charities with full community involvement. We achieve more when we all work together.


Arianna Hartstrom, a native to the Pacific Northwest, founded Costa Oro Intl, LLC, in 2002, while pursuing Spanish, Economics and Marketing degrees at Portland State University.  Her dream of building a green coffee warehousing business first took root during her travels to Costa Rica where she lived in a coffee producing region in 1999. 

Since 2002 she has grown the company from a 500 square ft. sub-leased footprint of warehouse to over 70,000 square ft of decidated green coffee and warehousing and distribution, in a market that didn’t have any green coffee dedicated warehousing solutions prior to 2002. 

Arianna was recruited within the industry to serve on the Pacific Coast Coffee Association Board of Directors from 2015-2016 and is currently involved with the Next Generation of Coffee Professionals through the National Coffee Association.   

Arianna is the mother of two boys, Jaeden & William, age 13 and 9 respectively, and spends most of her non-business related time supporting them on the baseball field or basketball court. 

You can learn more about Costa Oro and the services that they offer (www.costa-oro.com) and reach Arianna direct at info@costa-oro.com. 

Amazing experience at the cold brew competition. Right from registration we were treated with kindness & respect. We were so excited to get into such a big show for such a small fee. The connections we made...

Michael Herrera - Mama Kats/The Steeping Giant