Coffee Business Start-Up Seminar

Coffee Business Start-Up Seminar

The Coffee Business Start-Up Seminar is designed to ensure the new coffee shop owners “expertise” from the moment they open their doors. Created and produced in partnership with Bellissimo Coffee and The American Coffee and Barista School, there is no other specialty coffee seminar in America that provides the knowledge and professional experience as entrepreneurs will find in this seminar. In this one day, nine hour extensive course, you will learn how to develop and write your business plan; identify the dream location; negotiate a favorable lease; hire, train & keep your baristas; select your equipment and last but not least, coffee branding & marketing. For only $399, you will receive a personal relationship with Matt Milletto, Bruce Milletto & Joshua Smith, a comprehensive Coffee Business Start-Up Study Guide and a course Certificate of Completion. Find out why previous “Specialty Coffee Business Seminar” students say, “No one should go into this business without first attending Coffee Fest’s Business Seminars.”  This class has continuously sold out before the show start , register early to secure your spot!‚Äč 

*Bonus Offer* Receive $100 off Hands-On Barista Training on Tuesday from 8:00am-12:00pm while space is available. Please call Renee Wulf at 425-295-3300 x105 or Breanna Pitts at 425-295-3300 x101 before registering to take advantage of this offer. 

*This class is offered at each Coffee Fest Trade Show*



8:00am - 8:30am: Welcome to Specialty Coffee Retail – Matt Milletto, & Bruce Milletto

8:30am - 8:45am: Introduction to the Specialty Coffee Industry 2018 - Bruce Milletto

8:45am - 9:30am: Business Concepts/Location & Site Selection - Bruce Milletto

9:30am - 10:00am: Negotiating Your Lease - Bruce Milletto

10:00am - 10:15am: Break

10:15am - 11:00am: Business Plan & Financial Plan – Matt Milletto

11:00am - 11:45am: Hiring & Training, Employee Management – Joshua Smith

11:45am - 12:30pm: Branding & Marketing / Current Trends - Bruce Milletto

12:30pm - 1:30pm: Lunch

1:30pm - 2:15pm: Store Design & Layout Ergonomics - Matt Milletto

2:15pm - 3:00pm: Cost of Goods Sold & Menu Development - Matt Milletto

3:00pm - 3:15pm: Break

3:15pm - 4:00pm: Future Business Trends - Matt Milletto

4:00pm - 4:30pm: Q&A - Bruce Milletto & Matt Milletto

4:30pm: Certificate Distribution


Mat Milleto - Coffee Business Start-up SeminarMatt Milletto
Bellissimo Coffee Advisors

Matt Milletto has extensive experience in retail coffee, and has managed multiple coffeehouses. Matt has personally trained more than 2500 new coffee retail business owners and barista trainers/managers over the past 19 years. He regularly speaks at Coffee Fest, SCAA, and other industry tradeshows and has been quoted in numerous newspapers and industry magazines, including the Wall Street Journal.

Matt sits on the SCAA Lectures Committee and is also a Board Chair for the Oregon Coffee Board. He is also the founder of 

Matt is the director and developer of, and coordinates all consulting services with our Bellissimo’s clients and past ABC graduates. Most recently Matt partnered with Bruce to open Water Avenue Coffee, Portland's premiere Micro-Roaster and Retail coffee company.

bruce_milletto.jpgBruce Milletto
Bellissimo Coffee Advisors

Bruce is recognized by the press and the coffee industry internationally as the voice of the specialty coffee industry. He has been interviewed by, or quoted in: the New York Times, the Wall Street Journal, Time Magazine, Newsweek, 60 Minutes, Kiplinger’s, Starbucks Annual Report, Forbes, the Economist, and Entrepreneur to name only a few.

The Specialty Coffee Association of America [SCAA] named Bruce Milletto one of its 20 “Coffee Luminaries,” and  he appeared in Gourmet Retailer’s 25th anniversary issue on the list of the 25 individuals who helped shape the specialty coffee industry. 

Bruce continues contribute and author articles for the magazine as well as provide articles and interviews for many trade publications worldwide.  He is the author of 3 books and over a dozen films for the specialty coffee industry.

joshua_smith.pngJoshua Smith
Bellissimo Coffee Advisors

With over 10 years in the specialty coffee industry, Josh has filled many roles. As a barista and shop manager, Josh has been involved in almost every aspect of day to day retail coffee operations. In 2015 Josh joined Water Avenue Coffee as their Retail Innovator. As Retail Innovator, Josh created systems to help with the efficiency and flow of the retail space. He was also instrumental in helping shape the Water Avenue’s signature beverage program.

Currently Josh is a consultant and trainer with Bellissimo Coffee Advisors. Handling coffee training both on site all over the US, and in their workshops in Portland Oregon.

Amazing experience at the cold brew competition. Right from registration we were treated with kindness & respect. We were so excited to get into such a big show for such a small fee. The connections we made...

Michael Herrera - Mama Kats/The Steeping Giant