Paul co-founded Birch Coffee, a New York City-based coffee company, in 2009. Since then, the company has grown to 14 locations and is doing 10x the revenue it was doing by the end of year three. Paul and his business partner Jeremy have been focused on bettering our industry through their work in coffee and service over the past 15 years. Paul’s work directly focuses on quality of product. He’s a licensed Q grader and manages all of Birch’s green coffee purchases as well as oversees their roasting, wholesale program and espresso training. Paul loves, more than anything, teaching leadership strategies to people in our industry.