Andrew Aussie

Andrew founded Earnest Eats in 2007, creating a variety of leading edge breakfast innovations for coffeehouses and foodservice, and at the same time co-founded Purely Righteous Brands, which helps natural and organic brands in the USA and around the world with brand strategy, innovation, design and go-to-market solutions.

Andrew has co-founded and created a variety of additional brands, including Gear Hugger eco products for the garage, and his team now brings brands also from Latin America and Australia/Asia to us as part of their USA Launchpad Program.

His original passion is the coffeehouse industry, for the craft, the art and the community building each shop provides, and our goal is to help shop owners and managers find the best natural and sustainable products that can help build their revenue over and above the beans.