David Yardley

David Yardley is the co-founder and president of MoonGoat Coffee, a Southern California-based specialty coffee company known for its distinctive approach to roasting, retail, and brand development. With a background in entrepreneurship and a deep passion for coffee, David has grown MoonGoat from a garage roasting operation into a thriving multi-location brand with a loyal customer base and expanding wholesale reach.

A hands-on operator, David is involved in every layer of the business — from sourcing and product development to team culture and customer experience. His work spans café expansion, strategic acquisitions, catering programs, and the launch of new product lines, including a Espresso Tech Service company Third Wave Espresso, Matcha Brand Matcha Bot, Kombucha with Cha Botanicals and more built for the specialty products space.

At Coffee Fest, David shares practical insights from the field: what it takes to scale without losing soul, build strong teams, and navigate the real challenges of running a modern coffee business.