Frank La

Frank La is the founder of Be Bright Coffee and the 2024 U.S. Barista Champion. Before starting Be Bright in 2020, La spent several years with Copa Vida, helping open over eight locations and gaining a deep understanding of what it takes to build thriving café teams. Today, La is focused on making specialty coffee feel approachable, fun, and a little less snobby, both behind the bar and beyond it.

Committed to Diversity and Inclusion: Frank La enriches our conference with their experience as a Korean American business owner.