Gen Encarnacion

Gen has spent the last 10 years immersed in the coffee world, from behind the bar to training and managing baristas and helping open coffee shops from the ground up. A proud coffee nerd, she’s passionate about drink development, hospitality, and building strong, sustainable relationships. At the core of her work is a deep commitment to creating and nurturing community within New York’s coffee scene. She thrives on connection,supporting baristas, collaborating with local coffee shops, and helping build warm spaces where people feel seen and supported. For Gen, coffee is more than a product; it’s a tool for bringing people together and strengthening local culture.