Hovik Azadkhanian

Hovik Azadkhanian grew up surrounded by the scent of freshly roasted beans. At the age of eight he stood beside his father in their San Francisco coffee shop, learning the science and art of roasting and the cultural importance of coffee. His father, an immigrant who arrived in the United States during the 1960s with limited resources and no broken English, built the family roastery from the ground up, instilling in Hovik an entrepreneurial spirit and a deep respect for craftsmanship. Those formative years shaped Hovik’s conviction that exceptional coffee can be a force for good, a belief that would later guide him as he co‑founded Heirloom Coffee Roasters with the mission of creating the most sustainable, best tasting coffee brand in the world.

These early lessons propelled Hovik to develop The Culinary Roast™, a chef‑inspired, micro‑adjusted technique that amplifies sweetness, body, and layered complexity while honoring regenerative farming practices. The same vision drove him to launch Heirloom Coffee Roasters, the world’s first 100% Regenerative Organic Certified coffee company. 

Under his leadership the brand has become the fastest‑growing natural coffee brand in the United States (Grocery) and a clear industry leader in regenerative coffee. Heirloom is now the largest Regenerative coffee brand in America. With Heirloom leading the nation in sustainable, great tasting coffe, Hovik has changed the way coffee is sourced, roasted, and distributed for a new generation of coffee drinker.