Jon Ferguson

Jon Ferguson brings nearly 20 years of hands-on experience in specialty coffee, with a background that spans roasting, green coffee sourcing, equipment service, and barista training. Having owned and operated both a roasting company and a coffee tech service business, Jon offers a holistic perspective on espresso machine maintenance that emphasizes product quality, consistency, and long-term cost efficiency.

A regular speaker at major coffee events, Jon has contributed to Barista Magazine, Daily Coffee News, and several respected industry blogs. His recently published book, Coffee Under Pressure: A Guide to Espresso Machine Ownership, reflects his deep respect for service work and the critical role equipment care plays in successful café operations.

Jon will introduce core principles of espresso machine maintenance and care, drawing from the key themes in his book to help café owners and baristas better understand, maintain, and get the most out of the machines they rely on every day.