Katherine Morris

Katherine Morris is the Owner and CFO of Cherry Coffee Company in Fort Worth, Texas, which includes Cherry Coffee Shop, a values-driven neighborhood café, and Novel Coffee Roasters, a specialty roastery with a focus on intentional sourcing and private-label partnerships. With over 18 years of experience across finance, nonprofit, and hospitality, Katherine blends operational know-how with a people-first approach to leadership.

At Cherry, she introduced a shared management model that empowers baristas to lead key areas of the business — from coffee development to inventory — helping create a resilient, collaborative team culture. 

Katherine is a Fort Worth native, board member at The Welman Project, and the type of person who uses crystal glassware for takeout and turns everyday moments into celebrations. You can usually find her at the café with a quad americano in hand, asking her favorite question: “How can I help you be great today?”