Kelly Packard

Kelly Packard is the Co-Owner of Look Alive Coffee, a full-service specialty coffee roaster based in St. Petersburg, Florida. Co-founded with Michael Packard in February 2024, Look Alive has rapidly grown its wholesale operations in the Tampa area and expanded its reach nationally. Leveraging an extensive background in design, Kelly leads the branding and marketing strategy that has helped propel the company's fast-paced success. She also plays a vital role in Look Alive's comprehensive cafe support services, which include equipment, barista training, and consulting. Her perspective highlights the critical connection between impactful branding and building lasting, meaningful relationships in the specialty coffee industry.