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Khanh Trang

Khanh Trang

CEO/Director of Coffee, Greater Goods Coffee Co.

Khanh Trang | Co-Founder, CEO & Director of Coffee, Greater Goods Coffee Co.

Khanh Trang co-founded Greater Goods Coffee Co. in Austin, Texas, in 2015 with a vision to source and share exceptional coffees from around the world. Born in Saigon, Vietnam, and raised in a multicultural American environment after immigrating to the U.S. with her family following the Vietnam War, Khanh brings a distinctive perspective to specialty coffee—one shaped by her Southeast Asian roots, cultural curiosity, and appreciation for diverse flavor experiences.

As CEO and Director of Coffee, Khanh leads the company’s strategic vision, coffee sourcing, roasting, and quality initiatives, championing a thoughtful approach to specialty coffee that prioritizes quality and meaningful relationships throughout the supply chain, thus creating longevity through sustainability. Once a certified Q Grader, she believes exceptional coffee can come from anywhere, regardless of origin, recognition, or rarity. This philosophy has helped earn GG the 2021 Micro-Roaster of the Year, 2023 Good Food Award, and most recently, the 15-Year Good Food Award, recognizing a naturally processed, cooperative-produced coffee from Indonesia that she entered alongside rare microlots with confidence in its quality and character.

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