Kristy Sieve

Kristy Sieve is the Owner and President of Mertz Design Studio, a strategy-led creative agency known for transforming ideas into unforgettable brands. With a foundation in both design and leadership, Kristy blends brand psychology, consumer insight, and thoughtful creative direction to help companies stand out in competitive markets.

She has guided emerging founders, national CPG brands, and billion-dollar enterprises through the complex world of brand building—ensuring every touchpoint works together with clarity and intention. Kristy is recognized for her ability to connect strategic thinking with creative execution, helping businesses grow with confidence.

As a servant leader, she champions team culture, collaboration, and the belief that remarkable brands are built on purpose, empathy, and smart storytelling.

Committed to Diversity and Inclusion: Kristy enriches our conference with her experience as the leader of a woman-owned design agency, championing inclusive brand-building practices and empowering underrepresented founders through human-centered creative strategies.