Norberto Peña

Norb Peña is the founder and owner of Obscure Coffee Roasters, a specialty coffee company rooted in Bushwick, Brooklyn. With a deep commitment to Latin American coffee producers and an obsession for detail at every stage of the process, Norb has built Obscure into a brand known for expressive, small-lot coffees and thoughtful roasting.

Working primarily on a Loring S15 Falcon, they approach roasting with precision and intention, carefully shaping profiles to highlight sweetness, clarity, and structure while honoring each coffee’s origin. Their offerings frequently showcase unique varieties and experimental processing methods from Colombia, Nicaragua, and across Latin America, reflecting strong producer relationships and a desire to tell meaningful stories through coffee.

Beyond roasting, Norb is deeply involved in the creative direction of the brand, from packaging and visual identity to café design and community events. Obscure Coffee Roasters operates as both a roastery and café presence, serving as a hub for specialty coffee education, collaboration, and culture in New York City.

At its core, Norb’s work is driven by a belief that coffee can be both technically rigorous and creatively expressive—bridging craftsmanship, community, and culture in every cup.