Coffee Fest is dedicated to fostering growth and knowledge in the coffee industry, offering a dynamic lineup of seminars, workshops, and hands-on training sessions for professionals at every stage.
Access 80+ hours of Education Exclusive to Coffee Fest
Workshops
Take a deep dive into interactive training designed to sharpen your skills and tackle real-world challenges. These workshops provide personalized attention and opportunities to ask questions directly.
Additional investment of $59–$99 per class, or choose the Gold Pass to unlock unlimited theory workshops and select hands-on experiences.
Seminars & Panel Discussions
Fuel your knowledge and grow your business with over 50 free seminars. Led by industry pros and experienced operators, these sessions deliver actionable strategies and fresh insights to help you thrive.
All sessions are included free with any Coffee Fest badge. Seating is first-come, first-served, so arrive early!
Coffee Skills Series
Perfect your skills with small group, hands-on training sessions designed to elevate your craft. Whether it’s latte art, brewing, sensory, or technical maintenance, these interactive experiences put the tools in your hands for practical, skills-based learning.
Additional investment of $59–$299 per class, or upgrade to a Gold Pass to access select sessions at no additional cost.
Get Insight from Experienced Industry Experts like
Hundreds of coffee industry leaders teach at Coffee Fest every year... Why not you?
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Education Areas on the Show Floor
Elevate your roasting game! Learn from industry-leading experts as they break down techniques, strategies, and the science of roasting to help you master the craft and unlock new opportunities.
Immerse yourself in the sensory world of coffee at the Cupping Corner. Experience curated classes, interactive cupping sessions, and exciting competitions designed to refine your palate and expand your coffee knowledge.
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Hone your craft with hands-on barista training led by expert trainers. Morning sessions cover key skills like espresso extraction, milk steaming, workflow efficiency, and latte art techniques.
Each afternoon, the space heats up for the LAWCO competition, where baristas go head-to-head in a battle of creativity and precision.
Step into an open forum for meaningful conversations on the topics that matter most to you. Whether you're inspired by a passing comment or eager to tackle a specific challenge, pull up a chair and exchange ideas with fellow coffee professionals.
The Tech Lab is a fully interactive space designed for café owners, baristas, and coffee professionals looking to improve their technical skills. Whether you're troubleshooting an espresso machine, dialing in a grinder, or learning essential maintenance techniques, this walk-up training area gives you direct access to expert technicians and trainers.
Your Educational Journey Starts with the Right Badge:
General Admission
The General Admission badge provides access to all lectures, panel discussions, and showfloor events, offering valuable insights and networking for coffee professionals.
General Admission Individual or Team Badge Holders can add paid workshops and Hands-On Training sessions to their badge a la carte, allowing you to customize your experience as you go.
Team Bundle
The Team Bundle includes 5 General Attendee badges for a discounted price! Bring the entire team!
General Admission Individual or Team Badge Holders can add paid workshops and Hands-On Training sessions to their badge a la carte, allowing you to customize your experience as you go.
Gold Pass
The Gold Pass includes everything in the General Admission badge, plus unlimited access to select paid workshops.
While some small group Hands-On Training sessions are not included in this pass, they can be added separately if you’re interested in deeper, hands-on skills training.
We highly recommend pre-registering for your chosen workshops to guarantee your spot. While walk-up entry is available if space allows, many popular sessions reach capacity before the event begins.
What Attendees Are Saying About Education...
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"The price for the amount of education and resources you get is incredible!"
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"I loved the roastery-focused sessions since I am a coffee roaster looking to expand my operations. I also loved the Coffee by the Numbers sessions as it helped me forecast for growth and think about where my business should go. Additionally, the Drink Trends sessions rounded out everything I needed to get out of Coffee Fest."
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"Coffee Fest is such a helpful business resource, with so many amazing classes and panel discussions about all aspects of owning and running a coffee shop."
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"I thoroughly enjoyed the classes that were being offered. They were so interesting and really helped me think about different things I can add/change to my coffee shop."
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"Information in all aspects of the industry is presented. There are a lot of opportunities to gain knowledge and inspiration."
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"So many great seminars and classes for enhancing your knowledge in the industry. Great people to network with and everyone is super friendly."
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"If it's your first time, go to as many seminars that pertain to what you feel is important. You're taking information from someone who has already made the mistakes and made the improvements that took them years to acquire that you could learn in 3 days."