Discover the latest insights driving menu innovation and profitability in the specialty beverage market. This seminar will provide:

• A high-level overview of consumption and purchase trends influencing menus today
• A deep dive into the state of the specialty beverage market, from coffee and espresso to customizable drinks and beyond
• Exclusive primary data with category and consumer preference research on cold coffee, energy drinks, bubble tea, dirty sodas, and beverage toppings
• Forward-looking clues for what's next in habits, preferences, and growth opportunities

Whether you're crafting the perfect menu or exploring new revenue streams, this session equips you with the data and strategies to stay ahead.

This is a free session included with your general admission. 

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