A great cup of coffee gets customers in the door, but a strong brand strategy keeps them coming back. In today’s competitive market, cafés need more than good beans and latte art — they need a clear story, personality, and promise that resonates with their audience.

In this interactive workshop, participants will explore the building blocks of brand strategy using practical frameworks that can be applied directly to their own business. Attendees will examine brand archetypes, define core values, and map out customer personas to create a foundation for consistent messaging and visual identity.

Through guided exercises and group discussion, participants will leave with a mini brand strategy blueprint tailored to their café or product.

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.