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Building a People-First Coffee Business: How to Attract, Retain, and Grow the Right Team

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Building a People-First Coffee Business: How to Attract, Retain, and Grow the Right Team

SEM57NY
March 09, 2026
Conversation Corner

Finding and keeping the right people has become one of the biggest challenges for small coffee shop owners. The issue isn’t just about hiring. It’s also about company culture, paying competitively, providing the right mixture of perks and benefits, and long-term growth for both your business and your employees.

This seminar is designed to help small coffee business owners build a strong, people-first foundation that supports both your employees and your business growth. 

Participants will learn how to build a company culture that reflects their brand values, offer competitive pay and benefits plans that fit their budget, and design clear career paths in coffee where employees can see a long term future with your business. We’ll also cover HR essentials for smaller teams, including wage and benefits compliance for employers with 20 or fewer employees, and how to legally manage leaves of absence.

Attendees will leave with actionable tools and templates they can use immediately to strengthen hiring, reduce turnover, and create a thriving team culture. 

This is a free session included in your general admission. 

Speakers
Jaye Johnson, Founder and Principal Consultant - The Avoir Company

Fee

FREE

Levels

Suitable for All Experience Levels

Language

English

Who is this session for?

Suitable for all experience levels, especially cafe owners and managers. Ideal for those focused on improving hiring, retention, company culture, and HR practices to build a strong, sustainable team.
View all Coffee Fest New York 2026 Schedule